Your crowdfunding campaign pitch is your first point of contact with potential donors. For your pitch to be effective it’s crucial to plan and include all the elements that make a compelling pitch.

An effective Crowdfunding pitch needs to cover these important points:


Who you are: Introduce yourself. Tell your story.


What you are trying to raise money for: Be specific and include your funding goal, and even a breakdown of where the money goes. Potential donors like to know how this will benefit the recipient or the community.


When your project will take place: Set a deadline, this creates a sense of urgency. A successful crowdfunding campaign should not be 1 year long, try to limit it to a 2-4 week campaign.


Where your project will take place: Talk about why crowdfunding will help you. Share the social media platforms you are using, and the value of sharing the campaign with others. By encouraging others to share your story it can attract many more donors.


Why you are raising funds: Show your passion, explain the impact of your campaign or tell potential donors about the people or cause who will benefit from it.

It really does pay to be honest, authentic and transparent. In your pitch explain your mission and compel potential donors to contribute in just a few succinct paragraphs. Be yourself, and it may be difficult but try to stay optimistic. Clearly communicate what you are doing and show what you are raising money for.

Your story needs to be clear and concise, so steer clear of creating a ‘wall of text’. A wall of text often deters and overwhelms the reader, and may cause loss of potential donors. People often do not take the time to read an essay, so write your pitch the way you would want to read it. You can do this by editing the story, highlighting the most important elements, and separating it into key paragraphs. Use bold font, italics and powerful headings to break your story up. Another great way to break up text is to add photos after every paragraph; this helps integrate a visual element to your story.

And remember, in addition to your written pitch, include a compelling pitch video, they help reveal your story and connect the audience to your campaign.

People will want to donate to you or your cause when you let your passion and enthusiasm shine!